One live decision · 60 minutes · $250
Bring one decision. Leave with a test.
A private 60-minute working session to define the decision, riskiest assumption, practical test and decision rule.
Share the decision and your timing. If it's a fit, you'll get payment and prework details.
You leave with
- One defined decision
- The riskiest assumption behind it
- One practical test
- A success measure and decision rule
- Your immediate next step
Turn a vague launch concern into a testable decision.
Define one decision
Name the choice that must be made now.
Find the riskiest assumption
Identify what must be true for that choice to work.
Design one practical test
Choose the smallest useful action that can produce market evidence.
Set the measure
Decide what result would support continuing, changing, delaying or stopping.
Choose the next step
Leave knowing what happens first.
A decision session, not a compressed consulting engagement.
Good fit
You have one defined market decision, enough context to discuss it and the ability to run the agreed test.
Not included
Custom research, implementation, campaign execution, a complete launch strategy or continued advisory support.
Bring the real decision.
We will decide what deserves evidence next. Use the calendar to describe the decision and timing.