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Free launch decision tool

The Launch Assumption Checklist

Find the assumption most likely to waste money or time before you invest further.

In 15 minutes, you leave with:

  • A snapshot of where your launch has evidence, and where it's still running on hope
  • One priority assumption to validate
  • The outline of one useful market test
  • A measure and decision rule for what happens next

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Ten assumptions that can make or break the investment.

This isn't a generic launch-success score. It helps you decide which assumption deserves evidence next.

  • Customer
  • Problem
  • Positioning
  • Offer
  • Price
  • Channel
  • Purchase path
  • Repeat behavior
  • Unit economics
  • Readiness

Already know the decision?

If one launch decision can't wait, a 60-minute Launch Decision Session gets you to a test and a decision rule.

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